The technique, though rather new, is real and has a lot of work and development behind it. Of course, there are obvious problems with reducing a 20 lb footlocker sized installation down to something that is small enough and tough enough to survive on a bike. Although there are riders who ride the approximately 20K miles per year that the 100-car study participants drove, we think that most motorcyclists ride much fewer miles, and the 20K bikers are pretty much a breed apart.
We are still digging around and looking for someone that knows about the new study to talk to us, but, for now, this looks like a real study, with real funds and researchers who could know a but more about bikes but who bring useful skills in this type of study to the table. The VTTI guys have a rep in the academic and traffic safety worlds, and we don't think they would lend their names to provide a fig-leaf for the MSF.